Private advisory practice
You already know the company you want. Let's win the offer there — and the number on it.
For software engineers crossing from a good company into an elite one. I don't coach generic interviews — I reverse-engineer the specific role you're after, then help you negotiate the offer from a position of leverage.
I work with a small number of clients at a time.
The practice
I've sat on both sides of these exact loops — and at the negotiation table after them.
I spent years as a software engineer at Stripe and AWS, in the rooms where these decisions actually get made. Along the way I earned offers at Palantir, Google, and other top-tier firms — and negotiated final compensation as much as 60% above the opening number.
That's the vantage point I bring to your campaign: I know what these panels are really listening for, how their hiring committees decide, and where the leverage hides once an offer is on the table. This isn't a course or a content library. It's a private, 1:1 engagement built around one target.
The difference
Generic prep optimizes you for “interviews.” I reverse-engineer the offer you actually want.
Most candidates prepare for an abstraction. A campaign prepares for a place — its bar, its archetypes, its decision process — and treats the offer itself as the opening position, not the prize.
The usual approach
- Grind LeetCode until something sticks
- Rehearse one-size-fits-all STAR answers
- Walk in hoping the panel likes you
- Treat the first offer as the finish line
- Accept the opening number out of relief
A targeted campaign
- Study the target company's actual bar
- Map your story to what its panels reward
- Train against its specific interview archetypes
- Prepare for how its committee really decides
- Open the offer as a negotiation, not an ending
At senior tech compensation, a negotiation lift on the order of 60% is worth six figures over a vesting period. Handled properly, the engagement pays for itself many times over.
Who this is for
I take few clients, because the work runs deep.
- 01
You are a senior, mid-level, or junior software engineer (or in an adjacent technical role), already at a reputable firm.
- 02
You have a specific company in mind — not a vague desire to "move up."
- 03
You are results oriented.
- 04
You are prepared to be challenged and coached.
Where clients are headed
- Amazon
- Stripe
- Meta
- Ramp
Clients I've coached through the loop and into roles at each of these firms.
The company you're circling is reachable. Wanting it this much isn't naive — it's the raw material.
I keep the roster small so every campaign gets real depth. If you have a target in mind and the will to do the work, let's do this properly. The door is open for the right person.
I work with a small number of clients at a time.